Laura-Jean Bernhardson

A boxer dog and Cavalier King Charles Spaniel sitting on an outdoor couch.
Business Coaching

My Q4 Business Strategy Revealed! (You can do it too!)

Things have been chaos since Fonzie arrived on the scene. A tiny, 8 week old Cavalier King Charles Spaniel has been running me ragged for the past two months, and I’m finding it even more difficult than usual to follow through on things. Planning is also a challenge, and generally it feels like my business is falling apart around me lately. 😂 However, October 1 is a perfect chance for a fresh start, and to

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Mindset

Boldly Showing Up Online – Are you ready to do it?

Too many women entrepreneurs are hiding out online! Are you one of them? They’re afraid to post selfies. They don’t like the way they look in pictures and videos. They don’t know how to take a good selfie, or what to say in a video. And they hope they can get away with never having to learn how to do it. I wonder how much of it is conditioning? Are men holding themselves back in

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Mindset

Confidence – What a Game Changer!

I met Ann DeLuca a while back at a networking meeting, and she told me she was a Confidence Coach and had written a book called The Confidence Recipe. It stuck with me because my confidence was in a bit of a slump at that time. After having taken a few years off for some major health and family stuff, I was not getting my coaching business back to where it was before my break.

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Business Coaching

Selling That’s Authentic, Easy and Truly From a Place of Service

“How do I sell without being salsey?” This is the most common question I’ve gotten over the decades. You aren’t alone if you feel nervous and awkward about “selling”. Tons of people have that creepy, pushy, used-car-salesman association and I SO get it! I was SO afraid of selling when I started my knitwear business in the early 90s. In fact, I worked at the store my sweaters were sold at, and when customers were

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Life and More

Can I Just Get Away With This For The Rest of My Life?

That morning, January 1, 2022, I woke up suddenly to the phone ringing. The palliative nurse was calling to see if I needed more painkillers for my dad. I jumped up from the mattress on the floor of his room, to check on him, and he wasn’t breathing. Still warm but no life there. I told the nurse he was gone. She said she’d come right away. Looking up at the corner of the room

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Business Coaching

What has “the lid” on your life?

I did a simple exercise with my clients at the last Space to Create Day, organized for my Unfuck Your Business Club. We took a look at that one obstacle that pops up all the time when we’re trying to do something great. Try reflecting on this yourself, right now. Think about the last time you came up with a groundbreaking idea. You probably envisioned it in all its brilliance, and then something popped into

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Life and More

A Brief 25-Year History of My Fashion Career

When I realized that 2019 marked my 25th year as a fashion entrepreneur here in Toronto, I pulled out all my old photos and articles and took a trip down memory lane. Looking back, I can’t believe all the things I’ve done and all the ups and downs my business has taken me through over the years! As an entrepreneur, one thing you can definitely count on is constant change. Staying adaptable and doing what

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What a Difference a Year Makes!

This morning I found a journal I had been planning in around this time last year. At that time, I was working almost full-time at Fresh Collective, my main business. My coaching business was a very part-time side hustle that was very promising, exciting and growing – but I was working on making the time to devote to growing it while keeping everything else going smoothly. Sound familiar? So many entrepreneurs get stuck here. Either

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Business Coaching

Why Coaches NEED Coaches

In October 2018, I started thinking about becoming a speaker. I imagined myself speaking at women’s entrepreneurship conferences across the country and what that could do for my coaching business. And, I had a lot of stuff in my way. Fears about public speaking. Didn’t know how to structure a talk. Didn’t know how to get into those conferences. And it could have been one of those things that just lived in the background for

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Depression and Living the Life of Your Dreams

I had my first major depression in 2003. I had opened the first Fresh Collective location just a few months before it hit. It started with anxiety so strong I couldn’t sleep for a couple nights. I was crying a lot, feeling completely overwhelmed and terrified that I had made a huge mistake in opening that store. I felt trapped and alone. Deeper in debt than I ever imagined, and so afraid I was heading

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